The Role of SEO in Connecting Patients with the Right Dentist

In the present digital age, the virtual world serves as a primary platform for individuals seeking solutions, even concerning healthcare. Whether it’s a dental check up or an orthodontic procedure, the first place most individuals visit is a search engine. This is where SEO, particularly dental SEO, becomes pivotal in the world of dentistry. It acts as a bridge, connecting patient queries with suitable dental practitioners. A well-optimised website can easily appear on the first page of search results, substantially increasing the probability of potential patients choosing the right dentist. Additionally, dental SEO enables tailoring of the dentist’s online presence to the specific needs and preferences of their target demographic, ensuring a match that benefits both parties. Thus, SEO plays a critical role in not only enhancing online visibility for dentists but also ensuring patients find the right practitioner for their needs.

Understanding the Importance of SEO for Dentists

SEO, or Search Engine Optimisation, is a vital element for any business with an online presence, including dental practices. In essence, SEO is the art of making your website attractive to search engines. It involves a series of techniques designed to improve a website’s ranking in search engine results, thereby increasing its visibility. When a potential patient makes a search query related to dentistry, such as ‘dentist near me’, it’s the dental practices with well-optimised websites that appear at the top of the results. This increases the likelihood of the individual clicking through to the website, and potentially booking a consultation. In an increasingly competitive digital landscape, dental SEO is therefore not a luxury, but a necessity for dentists looking to connect with prospective patients online.

The Journey from Search Engine to Dentist’s Chair

The journey from a search engine query to the dentist’s chair is straightforward, yet highly dependent on effective dental SEO strategies. When a potential patient types in a search related to dental services, the search engine algorithms sift through countless web pages to provide the most relevant and high-quality results. Dentists with optimised websites are more likely to be picked up by these algorithms, thus appearing in the top search results. This prominent visibility prompts the potential patient to click on the dentist’s website, explore the services offered, and eventually book an appointment. Therefore, a well-planned and executed dental SEO strategy ensures a seamless connection between potential patients and dentists, facilitating the journey from the virtual world of search engines to the tangible reality of the dentist’s chair.

The Significance of Dental SEO in Patient Acquisition

Acquiring new patients is a crucial component in any dental practice’s growth and dental SEO plays an instrumental role in this. Good dental SEO ensures a dentist’s website ranks high in search engine results, increasing its visibility to potential patients. More visibility often translates into more website visits, and subsequently, more patient bookings. Furthermore, by targeting specific keywords related to the services offered, SEO can attract patients looking for those exact dental solutions. This targeted approach not only attracts more traffic but also ensures the traffic is relevant, improving the chances of converting website visitors into actual patients. Therefore, dental SEO is not just about getting a dentist’s website noticed, it’s about ensuring the right people notice it and choose that dentist for their dental needs.

Local SEO: The Key to Appealing to the Right Demographic

Local SEO is an essential aspect of dental SEO, particularly for practices aiming to attract patients within specific geographical areas. It involves optimising a website to appear in searches made by individuals in the surrounding locality. Since most patients prefer a dentist close to their home or workplace, appearing in local searches can greatly improve a practice’s appeal to the right demographic. From using geo-specific keywords to listing the practice on local directories and Google My Business, various strategies can be deployed to enhance local visibility. By doing so, a practice not only increases its chances of appearing in location-based searches but also positions itself as a convenient and accessible choice for potential patients in the vicinity. Thus, local SEO is key to ensuring a dental practice reaches and resonates with its target audience.

How SEO Builds Credibility and Trust for Dentists

In addition to drawing in potential patients, dental SEO also aids in building credibility and trust. A well-optimised website often implies professionalism and a commitment to providing quality care. It also presents a platform for dentists to showcase their expertise and credentials, further boosting patient trust. Moreover, positive patient reviews, which can be highlighted on an SEO-friendly website, are a powerful tool for demonstrating credibility. Additionally, appearing at the top of search results creates an impression of authority, as search engines are perceived to prioritise reliable and trustworthy sites. Therefore, dental SEO can serve as an effective tool in bolstering a dentist’s reputation and building solid patient-dentist relationships.

The Challenges and Solutions in Dental SEO

Despite its significant benefits, dental SEO comes with its share of challenges. From staying abreast of constantly changing search engine algorithms to managing online reputation and handling competition, dental SEO can be a complex field to navigate. However, these hurdles can be overcome with the right strategies. Regularly updating website content with relevant keywords, investing in local SEO, and encouraging patient reviews are just a few methods to enhance search engine rankings. Furthermore, technical aspects such as improving website speed, ensuring mobile-friendliness, and creating a user-friendly interface can significantly improve SEO performance. By acknowledging these challenges and proactively tackling them, dentists can maximise the potential of SEO to attract and retain patients.

Are You Doing a Regular White Label SEO Audit For Your Clients?

Client reporting is a critical activity, but it can be expensive to invest in the tools for those important white label SEO audit reports. Of course, if you are with a white label partner program that comes complete with the SEO tools that allow you to rebrand white label SEO reports as your own then you are way ahead of the game.

You still must find the balance between overreporting and underreporting. How often should you provide a white label SEO audit? Should you be doing it monthly? Weekly? Bi-weekly?

Client Reporting

The old saying “talk is cheap” really applies when it comes to client reporting. Any client that has been in the digital marketing game for a while has already had a few promises broken and is likely to be a bit jaded.
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Black and white reporting with easy-to-read stats can win over even the most jaded individual.

A professionally produced, visually stunning white label SEO audit can go a long way in winning client’s satisfaction and loyalty. When you can show that your SEO strategy is working, the clients will stay, and provide that highly valued word of mouth advertising that brings in new clients.

Professional SEO Services Can Help

If you are a little slack in the reporting area because you do not have the expertise or the SEO tools, partnering with a white label SEO company that specializes in outsource SEO for agencies can connect you to the expertise that you need.
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A professional white label SEO audit that you can brand as your own will take the work out of the process and leave your clients satisfied.

An Easy to Use Dashboard Simplifies the Process

Of course, white label SEO audits are important to your clients, but they are also important to your agency. With an easy-to-use dashboard, you will have the tools that you need to review your strategy frequently and make changes when necessary.

White label audits will give you more control over your SEO.
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There is a lot of data that can be collected from an audit that you can use to improve your program.

How Often Is Often Enough?

Easy access to this type of audit is important because you will have some clients that are happy to receive reports once a month, then, you will have some clients (those jaded ones we talked about earlier) that want reports weekly. You will need the right SEO tools to create audits and reports as often as they are needed.

Connecting with a white label SEO partner that provides you with the tools that you need, and great support is the best way to be prepared for every client’s needs.

A Guide For Internet Marketing

The revolution brought about by internet accessibility is unmatched. It is now possible to buy and sell different goods and services online. More online businesses have since come into existence and they have thrived quickly.
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But what is the trick? It is not always a guarantee every online business will thrive. If internet marketing is not well utilized then there will be a disaster. Despite the time and resources spent on ensuring your company achieves a great online presence, your efforts are deemed to fail. when it comes to internet marketing, white label SEO services, outsourced SEO reseller programs, and digital marketing, there is a list of factors you must pay attention to. For instance:

Service Provider

To capitalize on internet marketing, you need to have the right person or company for the job.
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Whether it is about personalizing your offers or creating quality content, you cannot afford to make a mistake with the choice of your outsourced SEO reseller programs provider. Go for the experience, reputation, and high qualification when making your selection. You need to get the best. By doing so, you have on board an expert in matters to do with internet marketing, outsourced SEO reseller programs, and white labeling.
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Definitely , their insight and advice will contribute immensely to the success of your business. So be very careful with your selection process. Do not fall for anything. Remember, you will be putting in your resources such as money and time into it.
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You cannot gamble.

The Set Cost

Internet marketing does come at a cost. In as much as your business will enjoy a wider customer reach, you have to invest. However, it does not mean you have to splash a lot of money towards this undertaking. The aim is to enjoy great SEO services at an affordable cost.
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What do you do? First, compare different SEO companies to identify which one is quite lenient in regards to cost. But there is something to note. It goes without saying that cheap is expensive. It is not always a guarantee that the service provider who has quoted the least price will offer you the best outsourced SEO reseller programs.
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It is not a guarantee you will enjoy increased revenue from the internet marketing services you receive. This is why you have to also consider the quality of services you are set to receive. It is very important to prevent wasting money anyhow and you do not get any value from it.

Business Needs

The needs of your business should be your guide when selecting any internet marketing option.
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Is your business struggling to capitalize on social media platforms? Is your online traffic low? Do you want to attract more customers online? Such questions reveal some of the needs your business has to take care of. To solve them, you will have to apply the right strategy. If it is hiring a white label SEO agency, to get quality search engine marketing services, then go for it.
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However, ensure any changes or approaches you take should be in line with your business needs. This is very crucial in giving your business and customers what they so much desire.

Desired Results

For businesses that choose to capitalize on internet marketing, usually, have a list of desired results. Whether it is enhancing their online presence or optimizing their websites, achieving all those objectives is very key.
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But they come with some demands. First, it is to find the right company for the task. If it is an SEO company that is needed, it has to have a proven track record in internet marketing. Furthermore, the cost and quality of the SEO services should be what you desire. Most importantly, you deserve reliable outsourced SEO reseller programs at your disposal.
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In doing so, you are better placed to see your desired results culminate into reality.


Internet marketing will keep on getting better. Businesses have to be on the lookout for new trends and take advantage of existing ones to reap maximum benefits. Using outsourced SEO reseller programs and recruiting a well-versed white label SEO agency are some of the responsibilities business owners have to be good at. Working with experts in digital marketing makes it pretty much easy for the business to reach greater heights.

7 Reasons You Need a White Label Reseller Business

The white label reseller business has grown in popularity, and today it is used across various industries. It is a business strategy in which one company sells its services under another company’s brand.
outsourcing seo for agencies
The business strategy was first employed in the IT industry.

For example, a company might purchase a software program from a developer and then re-brand it. The re-branded version is then sold to other companies. In doing so, the reseller will not have to spend money on marketing or advertising.

The white label business strategy can be used in many industries, including travel, telecommunications, internet marketing, and other products.
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Most wholesalers and drop shippers are also in the white label reseller business.

Advantages of White Label Reseller Business

The white label partner program business model has many benefits.

1. No Need to Purchase Inventory

Obviously, the first advantage is that you can start your business without directly purchasing any inventory. But you’ll still have to pay the original manufacturer for the products and services that they’re providing you. This may seem like a drawback, but it’s actually an advantage if you look at it from the manufacturer’s perspective.

You’ll be able to start your business with a small amount of investment capital and make money right from the start. Since you’ll be paying for the services and products you’re reselling, you can charge a higher price than your competitors. It’ll ensure you have a competitive edge over other resellers.

When you’re not paying for the cost of the product, nor are you paying for your own overhead, you’ll have a clear understanding of your costs.
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The higher price will enable you to turn a profit with a smaller customer base.

2. Create Your Own Brand

Another significant advantage of the reseller business model is that you’ll be able to create your new brand without having to shell out a lot of money. You’ll be able to do this by designing your own website, customizing your company’s logo, and incorporating your services into the brand.

3. Competitive Edge

Another advantage is that you’ll be able to compete with other resellers and undercut your competitors’ prices. This is because you’ll be able to reduce your costs by purchasing the services and products you’re reselling from the people who are actually manufacturing them. Since you’ll be purchasing directly from the manufacturer, you can get a better price than the other resellers are getting, allowing you to offer your customers better prices and services.

4. Access a Larger Customer Base

Since you’ll be re-branding the products and services you’re reselling, you’ll have access to a more extensive customer base. Since you’ll be using the manufacturer’s brand, you’ll reach more people because people will recognize the brand and feel comfortable making purchases from you.

5. Reduce Overhead Costs

By not having to purchase inventory, you’ll be able to reduce your overhead costs. This will allow you to charge a higher price, which means that you’ll be able to turn a higher profit.
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You can even find free white label reseller programs that will give you better options.

6. Easy To Scale

Another advantage of the reseller business model is that it’s effortless to scale. You won’t have a problem starting and setting up your reselling business once you find a manufacturer that will allow you to re-brand their products. If you want to increase your profits, simply increase the number of products or services you’re reselling.

7. Flexible

The white label business model is flexible in the sense that you can sell just about anything. The flexibility of the model means that you’ll first have to do a lot of analysis and study the market to determine the path you’re going to take.

Start a White Label Reseller Business

If you’re planning on starting a reseller business and you want to succeed, then you’ll need to look at white label reseller programs where you don’t have to create a product or service from scratch. You don’t have to invest much money, nor do you have to hire an in-house expert. But before deciding on a product or service to resell, you’ll have to conduct extensive research on the market as well as on the products and services you want to resell to ensure the success of your new venture.

What To Expect From White Label SEO Companies

Excited about the idea of search engine optimization but don’t know where to start? Don’t worry, because you’re not alone. Optimizing a website can be an exhausting and daunting task.

Fortunately, there are quite a number of white label SEO companies out there that can help you create a program to help with your or your clients’ SEO needs.

You may also be surprised to learn that SEO outsourcing can be less time-consuming than doing it yourself. Many white label SEO firms have the tools and processes in place to deliver high-quality and effective white label SEO services – all you have to do is sit back and wait for them to deliver.

But before you ink your signature on the dotted line of the contract, you’ll want to know what to expect from white label SEO companies.

What Services Do White Label SEO Companies Provide?

There is an abundance of SEO agencies to choose from, but if you want to research the one that’s right for your business, you first need to check the services provided by your white label providers.

Some of the standard services that you can expect from an SEO firm include:

  • SEO strategy and roadmap – A must inclusion for every campaign.
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    This includes the proposed strategy that the agency will perform and the reason it was chosen, and the steps that will be taken to arrive at the expected result.
  • Detailed reporting – This is crucial for you to keep track and monitor all aspects involved in your campaign. You can analyze the information included in the report to determine if you need to make any necessary changes.
  • On-site or on-page optimization – It’s not limited to just the content’s title tags, headings, and subheadings, as it involves more things such as page speed and crawl optimization.
  • Content creation – As important as optimizing a website, filling it with great content is just as crucial.
  • Off-site or off-page optimization – While excellent content is vital, it would help if you can leverage their value by doing off-site content marketing and other promotions like being featured in authority sites or mentioned in other blogs with a great reputation.
  • Some white label agencies also offer services such as analytics, social media marketing, link building, tools and training, and competitor analysis.

The above services are part of SEO programs that most white label agencies offer.
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However, they are customizable, and you can choose which items you want to add to your package that will fit your business needs.

If your website needs more content, then you can opt for websites and articles. On the other hand, if you want to bring more traffic and potential customers to your website, you can get a link-building package. You can also ask the reseller to create a unique and optimized landing page for you.

How To Make White Label SEO Work for Your Business

One of the best things about choosing to go white label is that you get to dictate how much of the work you do and how much the SEO company does. White label SEO is like having your own in-house SEO department, but at a fraction of the cost and without the hassles that come with employing additional personnel.

However, it’s crucial to remember that your white label SEO provider isn’t going to know your business as well as you do.
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For this reason, you need to decide what works best for you and your clients. It’ll help you choose the right company to work with.

Most SEO agencies will conduct an audit for every one of your customers to analyze their needs and determine what needs to be done to improve search engine ranking and organic traffic. They should give you an in-depth SEO analysis and roadmap that includes the recommended strategy, competitor analysis, benchmark report, package pricing, and other factors involved in the campaign.

Put Your Trust in the Experts

You may be worried about trusting an important feat such as your SEO strategy to an SEO firm. But when you work with one of the best white label SEO companies, you get the help of expert professionals who have already delivered successful SEO strategies for hundreds of businesses. You’ll be able to enhance and expand your business while achieving your revenue goals.

What Does Your Fake Commute Look Like?

Your new routine includes a 6:40 alarm, a quick shower, a walk down 15 stairs, a home brewed cup of coffee, and a laptop. Although in the past your days were filled with substitute teaching in classrooms across a fairly large school district, those jobs do not feel comfortable now. With the number of Covid cases in the area still high and no vaccine for you yet, the safer approach is to work the few hours from home that still allows you earn a little bit of money.

Your husband’s new routine includes his normal hour long morning walk throughout the neighborhood or around a nearby lake, his normal morning shower routine, and a drive to and from the a gas station just a few blocks from the house.
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He still buys his morning cup of coffee from the same spot, still buys one banana, still has a quick conversation with the same morning crew working the registers. The difference, of course, is that when he gets back in his car he simply drives the three blocks back home, slips into his house shoes, and depends the steps to work from his basement home office. As soon as he heard that his office was going to be closed and that he would now be working from home, he decided that he still needed to create a morning routine that would signal the difference between waking up at home and working from home. A recent report indicated that your husband has been doing the right thing.
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And even though your job has changed, the same report indicates that even if your job has completely changed there are benefits to creating a type of routine or commute before working from home.

Pandemic Work Changes Create Many Kinds of Challenges
The transition for millions of Americans working from home has created a new set of challenges. If you want to be successful in this new working routine you might find yourself in need of creating a division between being at home and working from home. A visible seperation between your living space and your working space is not always possible if you have a limited amount of square footage.
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And even if you do own a larger home, studies show that some kind of morning routine that signals you are starting the work day will help you be more productive.

In addition to the decisions that marketing teams have had t make about white label SEO platforms and what kinds of services they want to pay for, there have also been many other kinds of changes in the work place. With so many people working from home these days, it is important to note that there are a number of companies that are using some of their unspecified funds to beef up the white label SEO platform services they subscribe to.

The Before Meeting Conversations Offer Opportunities to Connect

The conversations at the water cooler have disappeared.

The relaxed talk before and after in person meetings are no more.

As the nation now nears more than a year of new Coronavirus mandates and practices, the opportunity to find out how a coworker’s kids are doing and how the family vacation went are now more difficult to have.
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Instead, there may be a growing tendency to click off online video meetings to limit screen fatigue. The fact of the matter is, however, if you want to feel more energized, you likely need to reconnect with in person conversations when ever possible.

White label SEO platforms may offer a way for businesses to continue to reach their internet marketing goals, but it is also important to make sure that as a company owner you are still facilitating some of the activities that otherwise made being in the office enjoyable. And while white label SEO platforms may help you reach sales goals, you need to also make sure that you have a goal to look after the mental well being of your workers.
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This may mean creating safe opportunities to gather, even if it is outdoors. The transitions businesses have made in the last 14 months have been significant, but none of them can replace the need for morning commutes and casual conversations at the water cooler.

Digital Marketing Has Helped Many Companies Adjust

White label SEO platforms are one way that companies are handling the challenges they face because of the pandemic. From the need for additional digital marketing content to the constant monitoring of the latest internet trends, these white label SEO platforms provide their clients with a wide range of services. Many of these white label SEO platforms will provide a free version of their services, but it is important to note that when these companies provide the metrics showing internet penetration they are also likely to also show how doing even more would produce bigger and better results. Transitioning from the free white label reseller program to the whiter label SEO platforms that come with monthly fees is a decision that many companies have to make and often this is a decision based on finances.

Internet Marketing Changes Allow Businesses to Stay Connected to Customers Even When In Person Shopping is Limited
If someone would have told you what the year 2020 was going to be like you probably would not have believed them.
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The reality of the pandemic, however, is that many individuals, families, and businesses have been forced to completely rethink the lives that they live. From moving to online and curbside pick up groceries to online consultations with doctors to having your entire sales staff work remotely from home, there are many ways that the pandemic has altered the way we live our lives and do our jobs.

Fortunately, white label SEO platforms have been able to provide a playbook for how to make some of the transitions that have been expected of businesses. And when everything is said and done and company owners are able to take a step back and look at the big picture, it is comforting to know that in almost all cases CUSTOMER RELATIONS still matter the most:

  • Caring about the clients you work with, whether they are a large corporation or an individual, is what makes the best companies stand out from the rest.
  • Unless a business focuses on the individual needs of its customers and clients it is impossible to reach the potential you imagine for your business.
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    Teaching your employees to model respectful and meaning full relationships within the office can, in fact, translate into taking the same approach with clients.
  • Sales numbers improve when marketing teams understand how to truly connect with both current and potential clients. Daily conversations and check ins work with some businesses, but monthly conversations will work with others. Understanding this differentiation allows a company to reach its potential.
  • The use of online content resellers allow many companies to cater to the specific needs of clients.
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    And while a large company may need one set of connections, it is not unusual to expect that a smaller company might need something different.
  • One thing that this year of Zoom calls and video chats has taught many business owners is that while many tasks can move online, it is still important to find ways to allow for those casual conversations that used to happen at the water cooler and in the hallways. All work and no play really does make for a duller existence, and as the weather is getting warmer many businesses are finding a way for employees and clients to safely meet in person for limited amounts of time.
  • Making and keeping appointments remains important.
  • Every business deal that can be done in person might be worth pursuing.
  • Research continues to show that a combination of working from home and in person is the best solution.

  • Reconnecting in person with customers when it is safe is essential.
  • Every customer has different needs, so it is important to touch base on a regular basis.
  • Loyalty is often fostered by authentic conversations that may not always happen online.
  • As the challenges of the pandemic begin to diminish, it is important to make every possible effort to meet in person with your top customers.
  • The pandemic has created a whole new set of rules for meetings, but those rules will eventually need to be reevaluated.
  • In person conversations foster long lasting relationships.
  • Outsourcing SEO tasks remains a great option for many businesses.
  • No one wants to be on Zoom forever.
  • Showing customers that you understand their needs is an important part of being a successful people manager and business owner.

Becoming an Online Reseller Can Be a Lucrative Endeavor

Selling online can be a lucrative way to do business. When you sell predominantly online, you cut down on a lot of the costs that come with running a brick-and-mortar business. With the ease of selling online also comes the choice of how you are going to sell.
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Are you going to run your own ecommerce site or work with a third-party seller? And there are a number of further different options if you go the third-party route. Here are some of the options you have when you sell products or services online.

Selling through a third party is a relatively easy way to start your ecommerce business. There are a number choices, including eBay, Amazon and Facebook Marketplace.
These sites do most of the work for you, such as digital marketing and payment processing, which leaves you to focus on selling and shipping. The ease of the platforms and the wide exposure you are able to get for your products make these third-party sites a great way to get your business off the ground and make money.

Another way to sell products and services online without having to make a huge investment is to become part of an affiliate program. There are a number of ways to sell as an affiliate.
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One way is to promote products online through a blog or other publishing site. You hype the product and provide backlinks to a website, and then you get a commission for every sale. Another way to sell as an affiliate is to become either a white labeled or private label reseller. In internet marketing parlance, a white labeled reseller is someone who essentially takes a software product or service that is unbranded and brands it with its own company name. There are a number of white label SEO programs that you can become a part of.
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Private label reselling is similar, although in that case you market and sell a product or service that is already branded by another company.

Whatever reseller path you choose, there is a potential pot of gold out there waiting for your business. Reselling online is a business worth multiple billions of dollars, and it’s an industry that is relatively easy for anybody to get into. If you’ve got a blog or a website, get into selling as a reseller and instantly make money.

Environmental Conversations Start in Earnest Again

With the election of a new President, it is important to note that in addition to the economy and the health of the nation there are also environmental issues that are on the line as well. One of the top concerns that is creating the latest debate is the cancellation of the Keystone XL pipeline. This debate rages larger than nearly than any other kind of discussion.
With heated talks about the reliability of the plans in place to keep these chemicals from poisoning the largest aquifer in the country, it should come as no surprise that there are many different liners that will be needed. Fortunately, there is an entire industry that focuses on gas tank liners on transport trucks, corrosion resistant tank lining for underground pipes, and many other kinds of products as well.
As the politicians debate and the farmers struggle, it should also not be surprising that this will be a conversation and argument that will last longer than the length of the pipe itself.
Consider these Continue reading “Environmental Conversations Start in Earnest Again”

How to hire a White Label SEO Reseller Team

3/1/21 Update

Search engine optimization has changed, and yet again, it hasn’t. Most of the digital marketing bloggers want you to think that things change every month – so you will have to read about their latest Google ranking strategy. However, the reality is that search engines are still using the same SEO signals they did years ago. Onsite SEO is critical. Technical analysis of your Title Tag, H1, onsite marketing copy, schema mark-up, and all the rest, is still critical for ranking in Google.

Off-site SEO is also still critical. Backlinks are needed. Anchor text analysis shows that this still matters. Domain rating (or domain authority) still drives who ranks. And relevancy is highly considered by Google when determining who to rank.

There are many white label SEO reseller programs available on the internet today (see, for example – White label SEO Utah). As the history of search engine optimization has progressed many vendors have presented themselves to help agencies Outsource the work involved with SEO.  Indeed search engine optimization has become more complicated as Google has evolved the algorithm for deciding who to rank on page one of their Search index. Many people believe that search engine optimization is no longer reliant on the same factors that drove rankings 10 years ago, however this is not the truth. Google still relies very much on content and links as the primary factors for figuring out who should be on page one for any specific keyword search.

Because the landscape has become more competitive more and more agencies have decided to Outsource SEO rather than completing these activities with internal resources. This is why the white label SEO reseller space has become more crowded. Has more agencies have decided to Outsource more vendors have decided to offer services for those firms seeking to capture their business. The trick has become how to distinguish various white label SEO providers and understand who has a quality service from those that are outdated in ineffective.

In this article we aim to give you the basic overview of what white label search engine optimization really is, how to pick an excellent reseller who knows what they’re doing with SEO, and the common pitfalls you may run into as you Wade through the marketing material from the various vendors.

A little history on where it all began. As far as we can tell the very first White Label SEO reseller program was available in 2008. It was started by a firm in the Philippines with an owner who is actually an expat of the United States. Add move to the Philippines for various personal reasons and had decided that it would be an excellent idea to set up an outsourced SEO shop with very low cost labor because the salaries of people in the Philippines are extremely low. After a few years of solid success helping agencies and web development shops do SEO other firms started to pop up in the space, this time based in the United States. Now there is even White label SEO Utah available.

As competition grew in the white label SEO reseller Market, technology was introduced as a differentiator to help attract business from agencies. Some program started to offer dashboards than agency could private label, put their own logo on, and represent as their own software to their clients. This is an extremely attractive approach because the build your own software is extremely expensive. The idea of white labeling is also not very attractive to large firms with Venture backing because they are working very hard to get their brand promoted. What a software company white labels it means they are forsaking their brand and permitting their customer to claim the software as their own. Has white label SEO reseller dashboards have evolved the features have become more and more sophisticated.

Typical dashboard for SEO now will include data feeds from a ahrefs, semrush and other providers to give you critical metrics about the website and how it is ranking.  Most SEO experts are well-versed in the various data points provided by these analytic platforms I can explain them to their clients. But they can’t do is organize the data and program a system that looks professional,  which is why most white label SEO programs today offer this feature. It is common that this technology is bundled in and does not have an extra charge.

Technology is only the starting point when investigating if possible firm you want to Outsource SEO to. One of the most important aspects is to understand the quality of their actual work.  Particularly if you’re considering an offshore team, quality maybe a large concern due to language differences and cultural differences. SEO has moved more and more in the direction of content marketing which means the quality of the words being presented to the user are of Paramount importance. This gives the offshore team a significant disadvantage compared to US based firms who are doing content marketing.

US based firms are also capable of producing low quality content however. For these reasons you need to be very particular when you are interviewing a possible white label SEO reseller team. You want to ask for examples of the content they have produced and speak to some of the staff who are in the content production operations. It would also be wise to ask what type of rankings they can achieve and ask for some of their better accomplishments and how they got these rankings. If you find a team that tells you all you need to do is write excellent content you should be very skeptical. Any SEO knows that content alone will not rank the required backlinks to move up the serps.

Another critical component to review with your white label SEO outsourcer is how they communicate with their customers. Communication is an often-cited reason for why SEO firms are fired. Again if your team is offshore you may find the communication is particularly problematic. Not only are there large time zone differences  but the language barrier can introduce complexity when you’re trying to give clear instructions for how to do SEO for one of your clients.

Even in America you may find communication is a significant problem for many firms. This is not isolated to the White Label SEO Market. This is a common problem in all of business. As you’re sitting through presentations from a perspective vendor you want to hear things about how they do communication and measure their effectiveness. If they are not treating atopic at all you should be extremely skeptical as you’re not likely to get great customer service.

A firm with great customer service will show you various metrics to prove that they are attentive to your needs and are able to delay customers. They should have regular customer satisfaction surveys if they can show you. They should be well-versed in the net promoter score process which is used by most major businesses and be ready to show you their scores. Their entire team should be well trained on telephonic communication and should have a strong philosophy of Rapid customer response as well as resolution to customer issues. If you’re not seeing any of this your first or second conversation with the firm you probably need to consider a different vendor.

After you’ve established that the firm has great communication can make excellent content with us based writers you now need to take a look at how they build their links. Backlinks are incredibly important component of any SEO campaign and must be evaluated carefully. Google has very specific guidelines for what kind of links they like and what kind of approaches they frown upon and you need to know exactly what you will be getting from your white label team. Many SEO teams are notorious for hiding these techniques and not sharing the back links they’re actually producing with the client. You should avoid any such team in value the teams that have more transparency around how they do their work. When you Outsource SEO you want the product to be white labeled, but you don’t want the techniques to be a mystery. In fact you need to know exactly what your white label team is doing so that you can explain it appropriately to your client and understand how to defuse any confusion or complaints.

Backlinks, like any other product, come in many varieties. Any team that tells you they just have backlinks and doesn’t give you detail about how those links are being created in the techniques used should be avoided.  Many white Label teams use private blog networks to create their backlinks. You need to decide if this is okay for your clients before you engage with the team. Make sure they are explicit about where those links are going and how strong they are and do your own analysis on the quality of the websites they are placing links on. Other teams have relationships with third parties and can gather thanks for you from various newspapers and other Publishers. These are generally more preferable to private networks but you also have to investigate the quality of the placement to ensure they are what your clients expect. The highest level of Link building generally consists of customized Outreach via cold email to new businesses. This has to be more expensive but can result in excellent backlinks for your clients. Regardless of the philosophy used for link building be clear with your white label SEO reseller team what your expectations are and investigate whether they can actually provide these for you.

In the end, finding the right white label SEO reseller team can be extremely time-consuming. As you see from this article there are many factors that need to be considered all of which are hyper critical to the success of your business. Remember the Outsourcing SEO in this fashion is actually placing a large portion of your business in the hands of others. Successful execution of SEO projects is what your clients are paying you for. If you give the work to a team that can’t complete it in a timely fashion you’re placing your business at risk. You may be very enamored by the  sales presentation and material shown to you but make sure the team can actually complete the work and think carefully about what could go wrong in the relationship as you make your selection. A white label program with a track record will be far superior to a brand new one who hasn’t had any clients. A white label reseller with hundreds of clients willing to vouch for them will also be much stronger than a small team with two clients. White label SEO Utah.